The Healthy Havenscourt Collaborative in Oakland, CA seeks to improve factors such as education, workforce development, housing, local business development, community leadership, and stress that will lead to better long-term health outcomes for residents.
The new identity is meant to evoke a branding experience that places the Healthy Havenscourt Collaborative as a positive, vibrant, and inspirational organization – an identity that is all about diversity, growth, and empowerment within the community.
This concept is inspired by the Healthy Havenscourt Collaborative’s mission. The illustration is composed of people and building icons coming together as one. Using four different colors represents the diversity within the people without taking away from the idea of “togetherness”. This logo should inspire the notions of a unified community that is vibrant, positive, and stable.